ELLSWORTH — Some 250 runners, walkers and volunteers got doused in colored powder for a good cause on Saturday in Downeast Horizons’ second annual Color Fun 5K.A pre-race party was held at the organization’s headquarters on Union Street, and participants were splashed in color at the starting and finish lines.Downeast Horizons Executive Director Anthony Zambrano says the untimed event raised thousands of dollars to support children and adults with developmental disabilities.“People could run it really fast or walk. It was for everybody,” Zambrano says. “It was a truly remarkable opportunity for the general public, who doesn’t usually get to interact with our services.”This is placeholder textThis is placeholder textFor more photos, click here.
Five-star recruit Iman Marshall, who is considered to the nation’s number one-ranked cornerback, officially signed with the Trojans on Wednesday afternoon, capping off an extremely successful Signing Day for the Trojans. He announced his decision via a music video released by the Bleacher Report.With the signing of Marshall and the earlier commitments of five-star defensive tackle Rasheem Green and four-star linebacker John Houston, Jr., USC’s 2015 class has leaped past Alabama to No. 1 on the most recent rankings by Rivals.comThe nation’s No. 4-ranked recruit nationally and top-ranked player in California, according to 247Sports, chose USC over LSU, Florida State, Michigan and Notre Dame.The 6-foot-1, 190-pound Marshall played on both sides of the ball last season for the Jackrabbits and was also recruited by wide receivers coach Tee Martin.Marshall’s commitment came about a couple of hours after USC landed Green and Houston, both out of USC feeder school Junipero Serra High School in Gardena, California.By completing a perfect run for all of USC’s main targets down the stretch including five-star linebacker Osa Masina and four-star Porter Gustin, head coach Steve Sarkisian will be welcoming what is being considered as one of the best classes in Trojans history.This is the program’s first recruiting class since NCAA sanctions officially ended this past year.Sarkisian is expected to give a press conference to wrap up the Trojans’ Signing Day at 4:30 p.m. at the John McKay Center.
CHOICE: Filing says cable and satellite providers and networks thwart customers. By Alex Veiga THE ASSOCIATED PRESS The U.S. pay-TV industry amounts to a cartel because it maintains profits by offering channels in prepackaged tiers rather than “a la carte,” according to a lawsuit filed Thursday in Los Angeles. Federal Communications Commission Chairman Kevin Martin has said such a system would require federal legislation. The cable TV industry has argued that such an a la carte system would lead to higher prices, less programming diversity, and fewer channels in part because advertising revenue would fall. Such a system also would require more customer service representatives and raise the costs of billing and marketing, the industry has said. Blecher’s lawsuit seeks unspecified damages and wants the court to force cable operators to tell subscribers they can buy channels individually. Blecher estimated up to 80 million people receive bundled cable or satellite television packages and could be a party to the case should it receive class-action status. The companies named in the suit are NBC Universal Inc., Viacom Inc., The Walt Disney Co., Fox Entertainment Group Inc., Time Warner Inc., Comcast Cable Communications Inc., Cox Communications Inc., The El Segundo-based DirecTV Group Inc., Echostar Satellite LLC, Charter Communications Inc. and Cablevision Systems Corp.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! The federal lawsuit names every major cable and satellite television system operator, and every major cable and broadcast television network. “The antitrust laws protect the right of choice,” antitrust lawyer Maxwell M. Blecher said. “Here the customer is denied that choice.” The complex web of contractual arrangements among service providers and networks amounts to a monopoly or cartel that has “deprived consumers of choice, caused them to pay inflated prices for cable television, and forced them to pay for cable channels they do not want and do not watch,” Blecher wrote in the complaint filed in several states. The complaint, which alleges a conspiracy to monopolize and violate federal antitrust laws, names nine plaintiffs, but Blecher wants the U.S. District Court to certify it as a class action. Blecher contends cable and satellite TV subscribers should be able to pay only for the channels they actually want to watch.
KwaZulu-Natal will train 1500 touristbuddies who will provide helpful tourisminformation and friendly service to WorldCup visitors.(Image: Chris Kirchhoff,MediaClubSouthAfrica.com. Formore free photos, visit the image library)MEDIA CONTACTS• Harry MchunuDepartment of economic development andtourism+27 31 310 [email protected] ARTICLES• SA vendors ready for World Cup• Soccer Cinema to inspire SA• SA starts the 2010 countdown• World Cup fever hits the roadNosimilo RamelaKwaZulu-Natal province has launched a R1.5-million (US$205 000) training programme for 1 500 volunteers aptly named “tourist buddies”, who will provide helpful tourism information and friendly service to 2010 Fifa World Cup visitors.The programme was launched on 12 April by the province’s department of economic development and tourism.Speaking at the launch, department minister Mike Mabuyakhulu said, “Our province attracts 1.3-million inbound tourists, but we believe we still have to realise our full tourism potential.”Durban will host seven World Cup matches and expects 100 000 visitors during the tournament. Mabuyakhulu said they want to make the tourists feel welcome and provide quality service to all visitors.“The buddies will be expected to foster the spirit of unconditional, collective hospitality in KwaZulu-Natal by improving the service standard,” he said.The volunteers that are due to undergo training are people from rural areas and those currently working in the hospitality industry. They include hotel staff, car guards, petrol station attendants, and restaurants.“The stark reality is that, given the intense competition from other provinces and other countries, we need to up our game in order to increase our tourism share,” said Mabuyakhulu.“With its fascinating mix of tourist drawcards, KwaZulu-Natal is well positioned to hold its own in the highly-competitive global tourism industry,” he said.According to the department, tourism is one of the fastest growing sectors in the country, and is increasingly providing employment to South Africans.In the period 2008-2009 tourism contributed R83.1-billion ($11.3-million) to the country’s Gross Domestic Products.KwaZulu-Natal contributed an estimated R18.3-billion ($2.5-million) directly to the national economy, and more than R26-billion ($3.5-million) indirectly during this period.This created 83 000 direct and 167 400 indirect employment opportunities.Mabuyakhulu said in order to continue growing the country’s economy and tourism in KwaZulu-Natal, all the people of the province should be tourism ambassadors.Melting the stereotypesThemba Ngobese works at a Durban hotel along the beachfront where most of the province’s top hotels and restaurants are located. “I am hoping to be part of the tourist buddy programme – it would be a great opportunity to be part of this international event, the first African football World Cup,” he said.Ngobese said if South Africans are good to the tourists this would help get rid of the negative stereotypes perpetuated by the media. “There are too many bad things being said about our country leading up to June when the tournament begins. It’s up to us, as the people who will have direct contact with foreign visitors, to prove those stereotypes wrong, and show our visitors the warmth and love that drives Africa.”His co-worker Nontobeko Hlophe agrees. “We are very excited about the World Cup and would love to work with the department to ensure that it is a success.” Hlophe said it is important to make tourists feel safe and welcome in South Africa, particularly in their province, during the World Cup.“If we can do well in accommodating the tourists it would give our province a good rating and tourists will hopefully flock here even after the World Cup.”
Brand South Africa CEO Miller Matola has joined the Independent Electoral Commission (IEC) in encouraging South Africans to register to vote in South Africa’s fifth democratic elections in 2014. The first voter registration drive is scheduled for 9-10 November.IEC Voter Registration stations will be open from 8am-5pm on Saturday and Sunday 9 and 10 November 2013Speaking from Johannesburg, Matola said, “As we are called upon to register to vote ahead of the 2014 general elections, I am reminded of the words of Sweden’s former Foreign Minister Jan Eliasson who said in 2006, ‘Acting for democracy is acting for peace and security… The only way democracy will prove itself is through a living relationship between peoples and their governments based on trust, accountability and the determination to deliver practical results.’”“As South Africans prepare to commemorate 20 years of democracy in 2014, we can celebrate the strength of our democracy which is attested to by freedom of choice, expression and movement and regular democratic, free and fair elections. “We must intensify this living relationship between government and citizens through an even more active citizenship for which the National Development Plan also calls. We must register to vote in the forthcoming elections and go to the ballot boxes to express our choices through the ballot box. “Young and old are encouraged to participate in this vital expression of a nation’s democracy,” said MatolaIEC Voter Registration stations will be open from 8am-5pm on Saturday and Sunday 9 and 10 November 2013. South Africans can also check the status of their registration by smsing their ID numbers to 32810.
The Dos and Don’ts of Brand Awareness Videos Tags:#“We’re Moving In#A&E Networks#DIY#e-commerce#FYI Network#online advertising#Pinterest#visual web Related Posts Pinterest is making the leap from the computer screen to the small screen—and television networks may not know what’s coming for them.The image-sharing site, which people use to search and discover objects of interest they can’t name or didn’t know they wanted, is revving up its advertising products at the same time it has struck its first notable placement in a TV show.It’s not the first social network to explore partnerships with television shows. But where Twitter and Facebook have sought a role in news and live events to cement their centrality in information sharing, Pinterest may be able to make serious bank on its TV placements. In the long run, if it’s successful, it may steal business from the TV networks it’s partnering with.Pinterest And TV—A Not-So-Odd CoupleFYI, a channel owned by A&E Networks—which you may recognize as the home of Storage Wars and Duck Dynasty—is creating a Pinterest TV series, “We’re Moving In.” While Pinterest is the inspiration for the project, it isn’t a formal partnership as much as a use of Pinterest to which the social network has given its blessing. (Say Media, which owns ReadWrite, operates Biography.com and LifetimeMoms in partnership with A&E.)On “We’re Moving In,” blended families, married couples, and roommates turn to Pinterest to plan and design new spaces together. They’ll take virtual inspiration to hardware and home-decor stores, and turn a collaborative Pinterest board into reality. “Pinterest is a visual discovery tool people use to find the things they love and go do those things in real life,” said Everett Katigbak, a brand manager at Pinterest, in FYI’s announcement. “‘We’re Moving In’ is a creative look at people taking that mission offline.”Let’s Take It Offline (And Go Shopping)That statement suggests that online activity on Pinterest—pinning images of objects to boards and sharing them—somehow stands apart from offline activities. Of course it doesn’t—if anything, Katigbak is being strategically modest.Pinterest just launched a new phase of its business, with a paid test of Promoted Pins. Gap, Lululemon, Kraft and other prominent brands are participating, paying Pinterest to expose relevant pins to a broader set of users.Big brands have traditionally advertised on television, a proven way of driving consumers into stores to buy things. But as Google showed, it’s far easier to establish a connection between someone searching for an object, seeing an ad online, and clicking to purchase it. That accountability is a big part of what has driven billions and billions of dollars of advertising Google’s way.Pinterest can now do something Google can’t: Connecting consumers who have some notion of what they’re looking for but can’t name it in a set of keywords with an advertiser’s product.Television executives have long dreamed of a click-to-buy button: See something on a popular TV show, click a button on your remote, and get it shipped to your home. Aside from home-shopping channels, that’s never really worked out.Imagine, though, if every show about home improvement, gardening, crafting and fashion had a corresponding pinboard on Pinterest. (This is not a stretch: Manyalready do.) Pinterest could be the place where consumers go to find all the items they see online—and it could take the lion’s share of advertising dollars associated with driving those purchases.Twitter and Facebook have stumbled trying to establish a similar link. Most social commerce efforts don’t work because people want to connect with friends or celebrities, not buy things. But as a leader in the Visual Web, Pinterest is a very different beast from most social networks.The Trojan HorseIt’s no surprise that people aren’t talking up this scenario. Pinterest has never stopped surprising the technology industry. It was the network nobody “got.” In 2012, it became the fastest-growing social network ever, simply because it appealed to an extremely underserved audience in social media: middle-aged, middle-American moms. Maybe app inventors don’t consider them to be early adopters, but they have a lot of purchasing power. See also: Mindboggling Facts That Will Make You Care About PinterestThe community has expanded significantly from that original audience, but Pinterest’s heartland remains the Midwest. Eighty percent of users are still women. Pinterest’s most popular topics are crafts and recipes. And those just happen to be the kind of people who A&E and other networks target for advertiser-friendly shopping shows.Pinterest’s TV EdgeThere’s been lotsoftalk about partnerships between social media and TV, but not much in terms of concrete business results.In a time when the Internet allows for instant interactivity, TV producers have been looking to social media to add a sense of community to TV. But so far, with Facebook and Twitter, it’s all about joining a conversation. When TV shows share Twitter hashtags or Facebook fan pages, they’re not adding to the conversation—they’re simply moving it somewhere else. Unlike most social networks, though, Pinterest is about actual things, not nebulous socializing, which gives the producers physical objects to show on TV. This is an edge unique to the Visual Web. “We’re Moving In” has the potential to let viewers visit the show’s actual pinboards and follow along in a meaningful way. TV has never had a “click to buy” option as effortless and seamless as the Internet’s. Pinterest could be that missing link. Imagine this: viewers watch an episode of “We’re Moving In,” and follow the episode’s pinboard. From there they have a direct line to respond to it—or click to instantly acquire anything they just saw. Pinterest could be the missing link between TV advertisements and viewer purchases. And like Google, it could capture a large part of the advertising business connected with this commerce.The fact that Pinterest is about objects to begin with has made it attractive to brands, which drive an estimated 30 percent of the network’s total traffic is driven by brands, who generally consider the site to be the Internet’s gift to Web commerce.Let’s not get ahead of ourselves. Pinterest has just begun offering Promoted Pins, opening up paid advertising for a very small set of approved advertisers. And it has just recently started hiring salespeople—whom it delicately calls “partner managers.”Still, Pinterest has an intriguing opportunity ahead of it with television. It may need to come up with a clever way to split TV-driven revenues with the networks, or show that it can drive large audiences back to television. “We’re Moving In” is an experiment for a reason.And if TV-driven pins take off? It wouldn’t be the first time the social network has surprised us. lauren orsini Facebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Audit Guide to Performing Bulk Email Verification
Mens 30 years: By Rachel Moyle The Mens 30 years final was the mirror image of 2003, with the Sydney Scorpions and the Sydney Mets facing off again. Determined to reverse last year’s result, the Scorpion’s case was strengthened when Mets’ star and Australian Mixed Captain Tony El-Takchi was sidelined in their semi final with a knee injury. Within one minute both sides had scored once and excitement lifted about the speed and intensity already being shown. With beautiful passing, stepping and chasing from players like Garry Sonda and Jason Yee, who were part of the Mets winning Mens Open side earlier in the week, the Mets came back from a 3-1 deficit just before half time to take it to 3-3. John Moujali and Scott Danswan scored to give the Mets a 5-3 lead, with Danswan running the length of the field to cross the line. Jason Yee’s no-look pass was once again the catalyst allowing Michael Fahat to cross the line for a 6-3 lead. Yee’s passing was a game-long highlight. Coach Michael McDonald was certainly relieved when the siren sounded. The Sydney Mets were back-to-back Champions and also the Champion Permit for 2004 after claiming five titles between the 20 years, Open and Senior Divisions. “This is great”, said McDonald, “There’s been a lot of tough competition out here this week and it’s a relief to have won this, the guys have done really well this week, they were the best team, they deserve it.” Player of the Final: Garry Sonda- Sydney Mets Player of the Series: Tony El-Takshi – Sydney Mets Mens 35 years: By Rachel Moyle The Sydney Scorpions were favourites to take out the title in this division, having several past and present Australian representatives out on the field. Ex-Australian player and current coach of the 20 years Mens side, Sam Ayoub, started well for the Scorpions, combining with another World Cup representative in Jeff Cheung for the first score in just 2 minutes. Jeff Cheung then scored again off a great step to beat the defender to give the Scorpions a 2-0 lead and shock the Mets with a quick start. The Mets looked slow in attack and headed continually to the right, but after pushing forward and passing left, they crossed for their first touchdown and Kevin Thorsby brought the score to 2-1. After a clash of heads, Kevin Thorsby then had to leave the field for treatment with blood pouring from a cut under his eye. The defense picked up just before half time, with the Scorpions looking like they would hold the Mets away from their line. John Schembri somehow managed to make it across though and it looked like the Scorpions would take just a 3-2 lead into half time. A brilliant pass from David Cheung put his other brother Michael across the line right on the stroke of half time though and the Scorpions took a 4-2 lead. When the Mets scored immediately after half time, the match lifted in intensity and the crowd sensed the match tightening. The Sydney Scorpions had other ideas though and kicked into another gear, piling on four touchdowns in the last ten minutes. David Cheung led the way with his Player of the Final performance and a great touchdown stepping his way past three players before diving over the line to seal the match 8-3. Player of the Final: David Cheung- Sydney Scorpions Player of the Series: John Samin- ADF Warriors Mens 40 years: By Rachel Moyle: In the Mens 40 years final the local Northern Eagles were out to claim the title for the first time in NTL history. Standing in their way however, were the ACT, the defending Champions and team that had beaten the then-undefeated Sydney Scorpions in the semi final. The Northern Eagles started well but beautiful passing from Captain and experienced Australian representative, Gary Lawless, kept the ACT in the game. Player of the Final and also Player of the Series, Mark Jansson, put the Eagles in front right on half time with an incredibly quick run past three ACT defenders to put the ball down. Jansson continued his good form in the second half with another touchdown and several more good runs and passing. With just five minutes to go and the score at 4-3, the ACT dropped an almost certain touchdown, with the Northern Eagles capitalising to take a 5-3 lead. Tony Cox sealed the win for the local team, intercepting a loose pass and running the length of the field for his touchdown. For the ACT and retiring Captain Gary Lawless, the loss was disappointing, but for the Northern Eagles it was the culmination of many long and hard years of work. “A lot of us have been playing together for years”, said Captain/Coach Paul Seward. “We’ve been contenders in the past, but we have never won it. This is the first time we’ve done it and it’s great, I’m just so proud of the boys.” Player of the Final: Mark Jansson- Northern Eagles Player of the Series: Mark Jansson- Northern Eagles Mens 45 years: By Lisa Plummer The Mens 45 years final saw the Sydney Mets come from second in their pool to defeat first placed Northern Eagles. The Mets nearly went through on their first set of six touches and the Eagles answered back just as strongly, indicating the crowd should be prepared for an exciting match. The Mets scored early on, just five minutes into the first half. Wasted opportunities and careless penalties frustrated players on both sides throughout the first half, and the Mets went into half time leading 1-0. Whatever coach John Delpech said to his players at half time worked, and Lindsay Delpech made a great run from dummy half, putting Ray McIlhoney over the line. While John Delpech nervously paced the sideline, his team continued to dominate the try line with Wayne Brennan crossing the line to take the Mets to a 3-0 lead. With just five minutes remaining the Mets’ Bob Behnke crossed the line to seal victory for his side. The Eagles finally put two touchdowns on the board after Bram Carey and Tony Webb scored to leave the score at 4-2 at fulltime. Mets coach, John Delpech praised the strength and performance of the Eagles but “this time we were way too good on the day”. Player of the Final: Lindsay Delpech- Sydney Mets Player of the Series: Mick McAll- Southern Suns Mens 50 years: by Rachel Moyle The Mens 50 years final saw the Gold Coast Sharks come from fourth in their pool to face the defending Champions, the Hunter-Western Hornets. Dave Bull set the game alight for the Hornets and within the first few minutes had scored two touchdowns. The Hornets started the second half with a 3-0 and continued to build on that as the match went on. The defending Champions had a 7-0 lead before the Gold Coast Sharks managed to register a score, but when they did it was a good one, with Ted Bryant bringing the Sharks fans alive with a brilliant effort. In the end it was the Hornets with a 8-1 victory, coach Kim Miller wanting to congratulate the Sharks. “They did a great job to make the grand final from fourth position, but we really lifted in the final, everyone played well and it was just a real team effort.” Player of the Final: Michael Gallagher- Hunter-Western Hornets Player of the Series: Colin Thomas- Sydney Mets Womens 30 years: By Lisa Plummer The Womens 30s final saw Sydney Scorpions taking victory over the Sunwest Razorbacks six touchdowns to four. Razorbacks Teena Jennings crossed the line in the first two mins of play, followed by a second try by Sue Ginns not long after. The Razorbacks drove the ball strong and hard while simple mistakes saw the Scorpions dominated early in the match. Dianne Pierce put the Razorbacks over the line again, stretching their lead to 3-0. A dive over the line by Maria Sonda half way through the first half put the Scorpions back into the game. Great defence lifted the spirits of the Scorpions and Cristy Hornery crossed the line. Within just a few minutes, great hands saw winger Christine Beynon cross the line, and the scores were tied at 3-3. Kim Melville was the next to cross the line for the Scorpions and tight defence saw them hold out the Razorbacks for the rest of the first half. The Scorpions came out firing, with Christine Beynon scoring her second try of the match in the first set of six of the second half. After a tough decision by the referees, the Scorpions scored again, making the score 6-3. Strong defence and attack saw the Scorpions clearly dominate the Razorbacks throughout the second half of the match, and a runaway try by Razorbacks Toni Brown saw the score rest at 6-4 at full-time. Scorpions Womens 30s manager and Tournament Leader Gary Croft was happy with the way his team performed. “It’s a great honour to be involved with such a great group of players, and to see players like these ladies play the game in such good spirit.” Player of the Final: Sue Hamill- Sydney Scorpions Player of the Series: Tracey Elliot- Sydney Scorpions Womens 35 years: By Lisa Plummer An outstanding hat trick of tries to the Southern Suns Annette Mounsey saw the Suns take out the title in the Womens 35s division over the Hunter Western Hornets. The Suns scored their first try of the match after just three minutes with the Hornets hitting back after a great dummy by Michelle Brown saw her put Gai Taylor over the line. Annette Mounsey’s first try came with under a minute left to go in the second half, and on the half time siren, Suns Captain and Coach, Allyson Fisher crossed the line to make the score 3-1 going into half time. The second half saw wasted opportunities for both teams, and Suns player Jill McGuiness put Annette Mounsey through for her second try early on. Strong, tireless defence by the Suns held the Hornets out and their fast driving of the ball saw them and Allyson Fisher once again put Suns player Annette Mounsey over the line, to secure the full time score at 5-1. Great sportsmanship was shown at the end of the game and Player of the Final and also Player of the Series, Allyson Fisher was relieved for her girls. “Thank god, finally!”. Player of the Final: Alison Fisher- Southern Suns Player of the Series: Alison Fisher- Southern Suns Womens 40 years: By Rachel Moyle The Womens 40 years final saw last year’s Champions, the local Northern Eagles out to defend their title against the undefeated Sydney Scorpions. The Scorpions opened the scoring quickly, with Carol Furlonge crossing in the first minute of the game, while the Northern Eagles took several minutes to put pace into their attack. Gabby Whelan took advantage of the Eagle’s slow start and dished off well to Mary Wachman for their second touchdown before the Northern Eagles hit back with a touchdown to Karen Mooney. After half time it was a complete Scorpions affair, after the constant fumbling by the Northern Eagles and the Scorpion’s good running allowed another three touchdowns. The Sydney Scorpions claimed the title with a 5-1 victory and Coach Paul Malcolm praised the effort of his team. “We were expecting a very tough game today, we were close in the minor rounds, but the girls just put in such a good team effort”, he said. For the players, it was a win for their captain, Judy Malcolm, who had been unable to take the field in the final. Player of the Final: Jan Rose- Sydney Scorpions Player of the Series: Heather Desbois- Tropical Queensland Cyclones
About the authorFreddie TaylorShare the loveHave your say Bournemouth manager Howe defends team selection for Burton Albionby Freddie Taylora month agoSend to a friendShare the loveBournemouth boss Eddie Howe has defended his team selection for Wednesday’s shock loss to Burton Albion that ended their Carabao Cup run.The League One side collected a 2-0 victory in a match which saw the stadium floodlights turn off three times.Howe made 10 changes from Friday’s win over Southampton, but believes the Cherries should’ve still got the victory.He said: “I see it as an opportunity missed every game you don’t fulfil your potential and play the way you want to.”It’s desperately disappointing, we are kicking ourselves – we know we are a lot better than that. it didn’t really show in the match.”I think we lacked everything. We lacked quality on the ball, we lacked intensity off the ball, we lacked our usual swagger. Certainly, we will have a lot of reflection.”I need to go away, watch the game and pick the bones out of it.”
Last week at the 2012 Women of Worth awards ceremony, L’Oreal Paris and Hearst Magazines recognized the work and efforts of 10 extraordinary women for their dedication to making a beautiful difference in the world.L’Oreal Paris brand ambassadors Aimee Mullins, Andie MacDowell and Julianna Margulies with L’Oreal Paris president, Karen Fondu, at the Women of Worth awards.The event featured an awards presentation hosted by Karen Fondu, president of L’Oreal Paris, and Michael Clinton, president, marketing and publishing director of Hearst Magazines. Special guest presenters included L’Oreal Paris spokespeople Andie MacDowell, Julianna Margulies and Aimee Mullins, as well as inspiring women in the entertainment, publishing, media and digital industries, including Arianna Huffington, Allison Williams, Trisha Yearwood, Jessica Seinfeld and Randi Zuckerberg, among others. Former Women of Worth honorees were also invited to ring in the seventh annual awards.“Every year, these incredible women raise the bar on what it means to make a beautiful difference in our communities, and this year is no exception. L’Oreal Paris’ 2012 Women of Worth honorees exemplify our brand’s philosophy – ‘Because You’re Worth It’- and inspire those around them to be a force of positive change in our world,” said L’Oreal Paris President Karen Fondu. “We are proud to recognize this year’s honorees and extend a special congratulations to our National Honoree, Risa Vetri Ferman of Mission Kids.”NATIONAL HONOREE: RISA VETRI FERMAN Chosen by a group of elite judges, each of the 10 honorees received $10,000 for her charitable cause. During the month of November, consumers had the opportunity to visit womenofworth.com and cast their vote for the honoree and charity that inspired them the most. After almost 70,000 votes, Risa Vetri Ferman, co-founder of Mission Kids Child Advocacy Center, a non-profit that gives child abuse victims a voice and helps them heal, was awarded the title of National Honoree and an additional $25,000 for her charitable organization.“I am so honored that Mission Kids was selected from all of these amazing organizations. I hope this recognition will showcase that child abuse victims still need our help, and we can all work together to keep our children safe,” said L’Oreal Paris Women of Worth 2012 National Honoree Risa Vetri Ferman.HONOREES Each of the 2012 honorees have received $10,000 for her charitable cause. This year’s amazing women represent a wide range of social causes and commitments across the country. The women behind these organizations are living proof that one person can make a difference:• Amy Paterson – Portland, OR; Co-founder of My Little Waiting Room, an organization that promotes the health and well-being of families by bringing drop-in child care to the hospital so that children can thrive as families heal. • Catherine Meek – Los Angeles, CA; Executive Director of School on Wheels, an organization that enhances the educational opportunities for homeless children by pairing homeless students one-on-one with volunteer tutors. • Dr. Ida Johnson – Davenport, IA; Founder of United Neighbors, Inc., an organization that helps others help themselves while building self-worth, and includes youth, education, housing, financial literacy and multicultural healthcare programs. • Kate Bialo – Larchmont, NY; Founder and Executive Director of Furniture Sharehouse, an organization that empowers underprivileged families by providing basic furniture to turn their house into a home. • Lorraine Kerwood – Eugene, OR; Founder of NextStep, an organization that focuses on people, the planet and education by providing community members with disabilities the tools they need to succeed academically and in the workplace. • Olivia Stinson – Charlotte, NC; Founder of Pen Pals Book Club and Support Group, an organization that strives to promote literacy and provide cultural and social activities for the children of incarcerated parents. • Risa Vetri Ferman – Abington, PA; Co-founder of Mission Kids Child Advocacy Center, a non-profit that gives child abuse victims a voice and helps them heal. • Sandy Puc’ – Littleton, CO; Co-founder of Now I Lay Me Down To Sleep, an organization that provides the gift of remembrance photography for parents suffering the loss of a baby. • Sarah Cronk – Bettendorf, IA; Founder of The Sparkle Effect, a student-run program that empowers teens nationwide to include students with disabilities in school-based cheerleading and dance programs. • Sue Runsvold – San Jose, CA; Founder of TurningWheels for Kids, an organization that provides a brand new bike to every low-income, at-risk child who needs or wants one. The Women of Worth initiative, now in its seventh year, is inspired by L’Oreal Paris’ iconic brand philosophy, “Because You’re Worth It.” Since its inception, the program has recognized 70 women for their outstanding devotion to their causes, with honorees embodying the spirit of the L’Oreal Paris brand through their commitment to their communities, their selflessness and their drive to make a difference in the world. For more information about the Women of Worth program and its 2012 honorees, please visit womenofworth.com.Source:PR Newswire