Pack Some Peace of Mind advertising campaign for ATAS be

first_imgThe Federal government advertising campaign promoting ATAS, “Pack Some Peace of Mind” begins today and is intended to inform consumers what they need to know when they buy travel under the new scheme.The campaign will run across radio, print and internet and provides key information on how consumers can get the most value out their travels by booking with a trusted agency and one which has ATAS accreditation.The Australian Federation of Travel Agents chief executive officer Jayson Westbury said that the government campaign helps highlight the importance of ATAS.“The majority of the Australian travel industry in terms of turnover are already ATAS accredited including Flight Centre, Helloworld, Magellan, MTA, CTM, Travel Partners, Travel Counsellors, Travellers Choice, and the Travel Corporation,” Mr Westbury said.“It is also pleasing to see that a number of the individual brands are incorporating ATAS into their own advertising efforts and today we launched the “Find an ATAS travel agent” web search directory to help consumers find an accredited ATAS agent.”Mr Westbury also said that ATAS provides a flexible framework which recognises the diversity of the Australian travel industry, acknowledges multi-channel booking and lifts professional standards.Source = ETB News: Tom Nealelast_img

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