KEYQ +: Culture and tourism as quality keys for cross-border development of Italy and Croatia

first_imgAs part of the project “KEYQ +: Culture and Tourism as Quality Keys for Cross-Border Development of Italy and Croatia”, cross-border cooperation program Italy – Croatia, a three-day meeting will be held in Veli Lošinj at Vitality Hotel Punta from 6 to 8 June 2018.The KeyQ + project was approved in the first call for funding of the Italy-Croatia Cooperation Program (a type of Standard + call), which includes the capitalization of cooperation projects funded in the period 2007-2013. years. KeyQ + is the capitalization of the Key Q project financed through the Adriatic Cross-Border Cooperation Program (IPA ADRIATIC) within which the Educational Gastronomic Center of Istria was established where for the purpose of valorization of agricultural and food products of Istria, workshops on continuing education and training of tourism and hospitality workers .The Tourist Board of the Town of Mali Lošinj is one of the 9 Croatian – Italian partners in the project, while the main partner is AZRRI doo Pazin – the Agency for Rural Development of Istria. Other Croatian partners are the City of Pula and Tržnica doo Pula. The duration of the project is 18 months and its total budget is 871.925 euros. The goal of the KeyQ + project is to increase the tourist offer of the cross-border area by developing a unique tourist product based on common cultural and culinary heritage that connects Croatian and Italian border regions and research and discovery of tastes, smells and customs of rural areas surrounding the northern Adriatic.The main results of the project will be a gastronomic guide and tourist itinerary, didactic programs and workshops for exchanging experiences for employees of the tourism and hospitality sector in the cross-border area, as well as creating seven KeyQ + places that will be reference points for professionals, tourists and citizens interested in culture and gastronomy. “Future KeyQ + points will be connected to the network of the gastronomic culture center of the area, and will include the Educational Gastronomic Center of Istria on Gortanov Brijeg near Pazin, the building of the Pula Market from the Austro-Hungarian period, the Apoxyomenos Museum in Mali Lošinj, the historic architectural building turned east ”, the medieval didactic kitchen in the city of Cividale del Friuli, the Wine National Exhibition in Pramaggiore, and Casa Artusi – the Museum of Gastronomy in Forlimpopoli. The results of the project will be promoted through 7 KeyQ + Festivals organized in the pre- and post-season that will bring together all relevant stakeholders in the culture and tourism sector. stand out from the Lošinj Tourist Board.All Croatian-Italian partners participated in the second three-day working meeting held in Veli Lošinj. During the meeting, a cross-section of the project was made, all work packages and further steps were discussed. On the last day, the partners will have the opportunity to visit the Fragrant Island Garden, the Museum of Apoxyomenos as a future KEYQ + point and taste Apoxyomenos’ ancient cuisine.The value of the entire project is about 872 thousand euros, and the amount will be evenly distributed among the partners.last_img

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